Shop with a conscience this Christmas
Is your head already spinning with the overwhelming, bombardment of Christmas shopping promotions? Or are you smiling smugly, knowing that you have your gifts bought, wrapped, labelled and waiting?
As a retailer I am caught in the conundrum of wanting to make the most of people’s Christmas spend, whilst keeping true to our brand ethos of Ethical Fashion. Providing a sustainable, quality product that can be worn and passed on is at the heart of what we do. In the same breath, as a Christian, I feel it’s important to share with my children the reason why we give gifts at this time of year. They too are being bombarded by what some call ‘pathological consumption’ every which way they turn.
What to do …
As an independent retailer:
In addition to select retail outlets, we choose to make our products accessible to people through local (Christmas) markets and our online store to suit how and when customers want to shop. Come and find us at this year’s KAMERS|MAKERS in Irene for 6 full days of shopping. If you are not in Gauteng there is great website called Fresh Local Market where you can find a market near you!
Shopping at markets or independent brands online takes effort and planning, but the result is giving a gift with a story and making sure more of your spend goes to the gift maker.
As a mom and shopper this Christmas:
Every year I start talking to my kids around this time about Christmas gifts. This is an exciting time of year where we get to come to South Africa to be with Granny (Jenny), Grandpa and cousins. Just getting to South Africa is a gift with the price of air fares. This means their Christmas gift lists are radically paired down in price and quantity (we can only take so much luggage) and we spend time finding out what our family may need, versus want, before deciding what to gift others. The many children who will not get a gift this Christmas are included in this conversation. We choose a local initiative where we can donate gifts to children or families in need. Your local church or community centre is a great place to find amazing initiatives right in your area.
I’m not prefect in getting this right all the time, but continue to practice this as best I can in both our business and family. I would like to encourage you to take a step back before you jump into this season and be mindful of what you would choose to spend your energy and money on.
Have a blessed Christmas!